A remote usability testing was conducted using a high-fidelity prototype design on Figma. The reason for this test was to examine the flow of design, ease of navigation, and the extent to which design reflects the values of the brand. This test also tries to view and understand users' pain points, goals, and recommendations to solve Hoken's business problem (Research Plan).
The test was conducted with five participants via remote video calls. The Otter AI application was used to transcribe the dialogue live to pick out keywords used to analyze and compare with other participants (Usability Test Observation Sheet). This feedback made it easy to identify commonalities (Usability Test Summary) and made it possible to implement some improvements. Each participant was given were given a few tasks to complete:
Test Statistics to Find and Click Pet
Test Statistics to Buy Monthly insurance
Test Statistics to buy yearly insurance with an additional fee
According to the data and the results of the usability testing, the prototype was a success. Overall the participants were able to complete the tasks in a timely manner and enjoyed the flow of the site, design, and navigation.
The testing also helped identify potential design changes that can be improved on for better user experience based on the feedback and observations: