GOALS

• 100% of participants want to spend a few seconds to quickly look at data at a glance.
• 100% of participants want to be able to easily consume data easily thanks to visualization insights (universal understanding).
• 100% of participants use data visualizations to track the health of a business (finances).
• 100% of participants look at insights visualizations for clarity.

WANTS | NEEDS

• 100% of participants want a central hub to look at data at a glance as a single source of truth.
• 100% of participants track resources such as finances and time.
• 75% of participants describe having a search bar as helpful to look for insights.
• 75% of participants like to categorize specific insights.
• 50% of participants describe having a collaborative tool to look at data as helpful (such as sharing).

FRUSTRATIONS

• 100% of participants expressed frustration with the amount of time it takes to translate data.
• 75% of participants expressed not having the data points mapped correctly, leaving plenty of manual labor.
• 25% of participants expressed UI colors not being friendly to look for data insights

MOTIVATIONS

• 100% of participants expressed using dashboards because of the heavy data they were dealing with.
• 100% of participants expressed that dashboards tell a data insight or story better than regular excel sheets.
• 100% of participants expressed using the dashboard to check the financial health of a business.
• 100% of participants expressed trends as being helpful for business.