GOALS

• 100% of participants use Nike Run Club to track runs.
• 100% of participants use Nike Run Club to reflect back and see their progress.
• 100% of participants mention that they would use community-based (or team-based) features with friends.
• 100% of participants use the Nike Run Club to keep themselves accountable.

WANTS | NEEDS

• 100% of participants want to share the experience and struggles of running together.
• 100% of participants expressed interest in a community-based feature where they have the option to either build teams with friends or new runners they have not met.
• 75% of participants would create Nike groups to keep each other accountable.
• 75% of runners expressed being in running groups to be collaborative with each other.

FRUSTRATIONS

• 100% of participants expressed frustration with themselves when it comes to comparing stats with other runners.
• 100% of participants mentioned Nike has not done anything during the pandemic to connect with other runners.
• 100% of participants expressed concern for privacy and having creeps contacting them if Nike Run Club opened up beyond the contact list.
• 50% of participants expressed concern for creepy and negative messages from users if Nike Run Club opened up beyond the contact list.

MOTIVATIONS

• 100% of participants expressed running with the support of others is a top motivator.
• 75% of participants expressed the tracking features help push runners since they can see that kind of special data (tracking history).
• 50% of participants expressed obtaining achievements and awards for completing runs as a big motivator.
• 50% of participants expressed having guided runs motivated them to run.