Research Goal

Design a Nike Run Club feature that explores running with users beyond their contact list. We want to know users’ considerations when using a feature that allows them to connect and share their running experience other than just their friends.

Research Objectives

• Understand running application competitors (set-ups, gaps, pros, and cons).
• Understand how runners use their fitness applications.
• Understand runners’ considerations when it comes to connecting with other runners in an online community.

Recording & Data Privacy

We will need to record this session using a transcription service using Otter.AI. This is for analysis purposes. Everything is anonymous and gets deleted within a month. Is this okay with you?

Brief Overview

Thank you for taking the time out of your day for this interview. For context, I would like to give you an introduction to the research I am conducting. I am interested in learning more about your experience using fitness-running applications within your running routine to better understand and get an idea of how to build a feature that helps users connect with other runners beyond their friends.

Demographics

• What is your name?
• What is your gender?
• How old are you?
• What is your occupation?
• Where are you located?

Introduction Questions

• How often do you use your fitness-running application?
• What is that application?
• How comfortable are you in using that running application?