Overview
For this task, I chose the open sorting with OptimalSort Workshop. I made 20 cards and
asked six participants to organize the cards.
20 Cards for Open Sorting:
Homeowner Insurance
· Renter Insurance
· Auto Insurance
· Boat Insurance
· RV/Trailer Insurance
· Animal (pet) Insurance
· Insurance Glossary
· FAQ’s
· Speak to Agent
· Compare Prices
· Claims
· Personal Information
· Privacy Pledge
· Legal
· Terms of Service
· Charity & Giving Back
· Careers
· Blog
· Accessibility
· Reviews
Similarity Matrix
The similarity matrix shows intersecting (dark) cells of potential groupings.
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Dendrogram
The actual agreement method depicts factual relationships (known as the skeptical
dendrogram).
Results
Based on the card sorting done by six participants:
- 100% of the participants grouped Homeowner, Renters, RV/Trailer, Auto,
Animal, and Boat insurance as a type of insurance.
- 83% of the participants identified Accessibility, Blog, Careers, Reviews,
Charity, FAQs, Legal, Privacy Pledge, and Terms of Service as ab About Us
label.
- 66% of the participants identified “Personal Information” with My Account. I
think I would like to word “Personal Information” to “My Account” after seeing this.
- 50% of the participants categorized Speak to Agent and Insurance Glossary
as Help / Help Center categories.
- 33% categorized Compare Prices and Claims as Action Items. I was hoping
this would be higher since these are common buttons/actions used in insurance.
This has me thinking of changing the vocabulary to “Get a Quote” for Compare
Prices and “Make a Claim” for Claims.