Since a majority of nonprofits use spreadsheet-like software (no dashboard available) to track internal information, business intelligence dashboards (requiring an application to be installed), and CRM tools (also requiring an actual application to be installed with heavier setup) I went ahead and compared a few of these product.

Data Management Tools

Feature Analyses

My competitive analyses findings include:

• None of the spreadsheet products can transform data into dynamic actionable insights.
• Some nonprofits use CRM tools (a relational database in which you can store data) and can create dashboards from that specific tool, but you are limited within the product's framework.
• Dashboard products (like Tableau and PowerBI) require an application to be installed to access and view analytics.

The results motivated me to:

• Focus on using interviews to learn about what key insights they want to see at a glance.
• Use the interviews to help drive the design and architecture of a web based dashboard.
• Build an internal responsive web based dashboard that is easy and quick to use.