Since this tool is a running application for athletes, I compared a few competitors.

Running Applications

My competitive analyses findings include:

• Strava is the only tool that can let you connect with people from your contacts and local community (and rich in running features).
• Running applications like Couch to 5k seems to be the only application with few features.
• Running applications such as Runtastic, Garmin, and Fitbit seem to have enough of the standard features to track running stats well. What they don’t have is a feature to connect with contacts and other runners locally.

This motivated me to:

• Focus on using interviews to learn about how users would share running achievements and connect with other runners.
• Use the interviews to help drive the design and architecture of a community-based feature for Nike Run Club.
• Build this Nike Run Club feature that is simple to use for sharing and connecting with other runners.